AR Dinosaurs

Discovery Place

Dinosaurs on street corners.

In the spring of 2018, we were approached by Discovery Place, a Charlotte-based family of museums about helping with some advertising creative for an international touring exhibit their science museum would be hosting that summer.

Discovery Place had access to pre-existing promotional footage that had been created by the owners of the exhibit and they simply needed us to customize it for them. Rather than, solely, editing existing footage, we wanted to bring some dinosaurs to “life” through Augmented Reality…and Discovery Place was game.

Using an existing web based AR platform, we customized the marker driven platform to make each printed marker relative to the dinosaur that would appear. The experience was hosted on the web, so there was no need to download an app. Once the user entered the URL they would be prompted to allow camera access. Once the device saw the printed marker on one of the displays around the museum, a dinosaur would appear!

Check out the interactive experience by following the steps below.

1.     Type in your phones native browser. 

2.     Allow camera access when prompted.

3.     Point your device at the marker.

Scope Of Work

An Original Wheelhouse Production





  • Producers
  • Mike Bartelli
  • Chris Waltman
  • Production Company
  • Launch Media
  • Writer
  • Lauren Bickerstaff
  • Editor
  • Eric Schlenker

Making Of

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