Southern Tier Brewing Co.

wheelhouse helps southern tier brewing introduce guy beer

Wheelhouse Media was engaged by Upstate New York based Southern Tier Brewing Co. to fully develop their original idea of introducing a “flavor coach” into the craft brewer’s consumer marketing and communications.


The concept revolved around this coach reminding us all to “reach back inside yourself and find the flavor so many of us have lost” as the world slowly reemerged from the COVID-19 pandemic. STBC would call this coach, “Guy Beer”.


Working in collaboration with the craft brewer’s marketing team, Wheelhouse developed the concept in 15 fully edited pieces of content that were distributed on a dedicated brand microsite and STBC’s social media platforms.


One day of filming took place in Charlotte, NC with extensive COVID protocols in place. STBC’s “Bring the Flavor” campaign is an example of how Wheelhouse can adapt to new situations and produce high quality content that’s both timely and engaging.



Scope Of Work

An Original Wheelhouse Production


Pre-Production and Content Strategy


●    Storyboards

●    Location scouting

●    Logistics and planning

●    Equipment procurement

●    Crewing

●    Featured and background extras casting (including auditions review andselection)

Commercial Production

●    One day of filming on location in Charlotte, NC

●    Director/Director of Photography/Producer

●    Approx. 35pp crew/clients

●    Camera department

       ○    One camera operator

       ○    1st and 2nd Assistant Camera

●    Camera package

       ○    C700 cinema camera

       ○    Leica Summicron Prime lenses

●    Dolly

●    Video Village

       ○    Wireless transmission

●    Lighting department

       ○    Gaff/Grip/Electric

●    Audio

       ○    Lav (wireless)

       ○    Boom

●    Art Department/Props

●    Hair/Makeup

       ○    Liaise with management

●    Wardrobe


●    Editor

●    Adobe Premiere Pro

       ○    Non-linear editing software

●    Sound mix

●    VO

●    Color grade

●    Visual effects

●    Motion graphics

       ○    Adobe After Effects

●    Sound design

       ○    Izotope RX

●    Music research/acquisition/sync license


  • Producer
  • Mike Bartelli
  • Director
  • Chris Waltman
  • Director of Photography
  • Kevin Gjetley
  • 1st Assistant Director
  • Adam Colborne

  • Performers
  • RJ Crumpler
  • Victor Kuchmaner
  • Felicia Flaherty
  • Adrian Monte
  • 1st Assistant Camera
  • Chris Lymberis
  • 2nd Assistant Camera
  • Tori Cordova
  • Gaffer
  • Greg Simpson

  • Sound Mixer
  • Clyde Covington
  • Boom Operator
  • Matt Boles
  • Hair & Makeup
  • Karen Weist
  • HMU Assistant
  • Nicole Hobbler

  • Wardrobe
  • Courtney Colborne
  • Grip
  • Dan Morganelli
  • Swing
  • Dalton Hathcock
  • Eugene Hopkins
  • Elliot Wilks
  • COVID Compliance
  • Juli Emmons

Making Of

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