Build Your Dreams

Menards

wHEELHOUSE SHOWS Anything Is Possible When Shopping at Menards

Wheelhouse Media’s previous collaboration with NASCAR driver Paul Menard for his sponsor Valvoline led to his father, Menard’s founder and CEO John Menard, to contact us to create,  “The best commercial we’ve ever made.”

 

The Menard's team is heavily involved in motorsports and challenged us to leverage their team drivers, their racing relationships, and a wild card…The Jack Link’s Sasquatch, to deliver a national television spot for heavy broadcast during multiple national racing events that encouraged everyone to “Build Your Dream”.

 

Wheelhouse shot the commercial across multiple days in both Charlotte, NC and Chicago, IL. In addition to heavy national rotation, the content was developed into multiple pieces that were deployed across a strong digital campaign.

 

Written, created, and produced by Wheelhouse Media,  “Build Your Dreams” became the most  successful spot in the history of the Menard’s brand.

 

Pre-Production and Content Strategy

 

Process

●    Creative

●    Scripting

●    Storyboards

●    Location scouting and procurement

●    Logistics and planning

●    Equipment procurement

●    Crewing

●    Featured and background extras casting (including auditions review and selection)

Commercial Production

 

●    Two days of filming on location

       ○    Concord Raceway

       ○    Menards in Skokie, IL

●    Director/Director of Photography/Producer

●    Approx. 35pp crew/clients

●    Camera department

       ○    One camera operator

       ○    1st and 2nd Assistant Camera

●    Camera package

       ○    C700 and C300 cinema cameras

       ○    Xeen Prime lenses

●    Process Truck

●    Dana Dolly

●    Video Village

       ○    Playback

       ○    Wireless transmission

●    Lighting department

       ○    Gaff/Grip/Electric

       ○    20x20 Flyswatter

●    Audio

       ○    Lav (wireless)

       ○    Boom

●    Art Department/Props

      ○    “Squatchmobile” design and build (Big Bad Props)

       ○    Stock cars

●    Talent

       ○    Stunt drivers

●    Travel and accommodations

●    Hair/Makeup

       ○    Liaise with management (Legacy FX)

●    Wardrobe

●    Production Medic

 

 

 

Scope Of Work

An Original Wheelhouse Production

  • CONTENT STRATEGY
  • PRE-PRODUCTION
  • PRODUCTION
  • POST PRODUCTION

Credits

Client
Menards

Creative
Wheelhouse Media

Director
John Hensley

Executive Producer
John Allred

1st AD
Chad Schwartzkopf

2nd AD/Continuity
Chris Waltman

Director of Photography
Jack Miller

Camera Operator
Brooks Quinn

1st AC
Sean Yaple

2nd AC
Eugene Hopson

DIT
Christopher Shearer

BTS Photographer
Eric Schlenker

Key Grip
Jeffrey Sterner

Grip
Rodney Hoffman
Chris McFeely

Rigging Grip
Jerry Vogt

G&E Swing
Frank Balthasar

Gaffer
Stephen Lang

Best Boy Electric
Frank McGuff

Wardrobe
Kristin Stepinski

Hair and Make-Up
Catie Starr

Make-Up Assistant
Linda Ballard

Special Effects Hair and Make-up
Kenneth Calhoun
Jamie Grove

Prop Master
Jeff Hamrick, Big Bad Props

Asst. Prop Master
Jordan Kent

Editor
Eric Schlenker

Color
Chris Waltman

Sound
Hot Sake

Post-Production Supervisor
Chris Waltman

Stunt Coordinator
Tami Parsnow EEG

Audio
Michael McQueen

Production Assistant
Ernie Pierce
Ethan Clay
Steph Moll
Andrew Clanton

Making Of

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