Wheelhouse Media’s previous collaboration with NASCAR driver Paul Menard for his sponsor Valvoline led to his father, Menard’s founder and CEO John Menard, to contact us to create,  “The best commercial we’ve ever made.”

The Menard's team is heavily involved in motorsports and challenged us to leverage their team drivers, their racing relationships, and a wild card…The Jack Link’s Sasquatch, to deliver a national television spot for heavy broadcast during multiple national racing events that encouraged everyone to “Build Your Dream”.

Wheelhouse shot the commercial across multiple days in both Charlotte, NC and Chicago, IL. In addition to heavy national rotation, the content was developed into multiple pieces that were deployed across a strong digital campaign.

Written, created, and produced by Wheelhouse Media,  “Build Your Dreams” became the most  successful spot in the history of the Menard’s brand.

Pre-Production and Content Strategy

Process

●    Creative

●    Scripting

●    Storyboards

●    Location scouting and procurement

●    Logistics and planning

●    Equipment procurement

●    Crewing

●    Featured and background extras casting (including auditions review and selection)

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Commercial Production

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●    Two days of filming on location

       ○    Concord Raceway

       ○    Menards in Skokie, IL

●    Director/Director of Photography/Producer

●    Approx. 35pp crew/clients

●    Camera department

       ○    One camera operator

       ○    1st and 2nd Assistant Camera

●    Camera package

       ○    C700 and C300 cinema cameras

       ○    Xeen Prime lenses

●    Process Truck

●    Dana Dolly

●    Video Village

       ○    Playback

       ○    Wireless transmission

●    Lighting department

       ○    Gaff/Grip/Electric

       ○    20x20 Flyswatter

●    Audio

       ○    Lav (wireless)

       ○    Boom

●    Art Department/Props

      ○    “Squatchmobile” design and build (Big Bad Props)

       ○    Stock cars

●    Talent

       ○    Stunt drivers

●    Travel and accommodations

●    Hair/Makeup

       ○    Liaise with management (Legacy FX)

●    Wardrobe

●    Production Medic

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