Producing a great national television commercial, even under the best of circumstances, is rarely easy. There are location, client, crew, talent, schedule, technical - and a host of other - considerations that need to be effectively managed in order to successfully capture the creative idea that brought you together in the first place.
How about trying to accomplish this - safely - during a pandemic?
We’re proud to have done just that, in the summer of 2020, with this spot for cbdMD.
We shot this with multi-tiered safety protocols in place, including temperature checks, masks, gloves, distancing and rigorous disinfecting. Taking care of each other while we were taking care of business.