Belk Biggest One Day Sale


This video is part of a year round collection of “One Day Sale” videos we produce for Belk. These fun and eye-catching videos not only give consumers an indication of what products to expect during the sale, but they also serve as an invitation into the unique and established department store. We use even spread, diffused, bright lighting to eliminate shadows and highlight the talent and apparel. These techniques bring life into the videos, giving customers an authentic representation of the products.

Scope Of Work

An Original Wheelhouse Production

  • Content Strategy
  • Set Design
  • Production
  • Post Production


  • Client
  • Belk
  • Content Studio
  • Wheelhouse
  • Director
  • John Allred
  • Producer
  • Charlotte Cameron
  • Director of Photography
  • Chris Waltman
  • Camera Operators
  • Brooks Quinn
  • Chris Waltman
  • Bob Williams
  • John Allred
  • Lighting Director
  • Stephen Lang
  • Editor
  • Chris Waltman

Making Of