This video is part of a year round collection of “One Day Sale” videos we produce for Belk. These fun and eye-catching videos not only give consumers an indication of what products to expect during the sale, but they also serve as an invitation into the unique and established department store. We use even spread, diffused, bright lighting to eliminate shadows and highlight the talent and apparel. These techniques bring life into the videos, giving customers an authentic representation of the products.
Director of Photography