Wheelhouse Media was approached by Redwood, a logistics company based in Chicago, IL to create a campaign that simplified how supply chain logistics works and showcased how their unique company culture is pivotal in building customer relationships.

Wheelhouse created this piece as their brand anthem, through a behind the scenes look at the company and its personal style of business. The final product created from this two day shoot is cut to demonstrate the pace at which Redwood delivers logistics for customers both in-house and in transit.

Ultimately, the end result faithfully demonstrated the unique nature of Redwood’s brand and allowed them to build a digital marketing strategy designed to increase engagement with clients by encouraging them to visit their offices and facilities.

The “Welcome to Redwood” campaign allowed Wheelhouse to demonstrate expertise across concept, creative development, and execution to communicate and showcase the Redwood Spirit beyond their walls.

Pre-Production and Content Strategy

Process

●    Concepting

●    Creative Development

●    Location scouting

●    Logistics and planning

●    Equipment procurement

●    Crewing

CommercialProduction

●    Two days of filming on location

●    Director/Director of Photography/Producer

●    5pp crew

●    Camera department

       ○    Cam operator

       ○    1st AC

●    Camera package

       ○    Canon C300

       ○    Xeen lenses

●    Audio

       ○    Boom

       ○    LAV

Post-Production

●    Editor

●    Adobe Premiere Pro

       ○    Non-linear editing software

●    VO

       ○    Audition / Cast

●    Color grade

●    Visual effects

●    Motion graphics

       ○    Adobe After Effects

●    Sound design and mix