Behind This Shot

Soccer.com

seen internationally during the 2019 Women’s World Cup

Soccer.com - and its agency AC&M - came to Wheelhouse Media in early 2019 seeking an inspiring campaign to air during the Women’s World Cup, which was only a few months away. Wheelhouse Media is exceedingly proud that our work was seen by millions of viewers during one of the most prestigious sporting events in the world.  

 

The “Behind This Shot” television campaign aired on 37 networks in both English and Spanish. As one of three agencies given the opportunity to respond to the core idea that “Greatness Grows Here,” Wheelhouse won the contract by presenting an alternative ending to AC&M’s existing creative that reinforced the message that growth is about more than just outcomes.

 

Featuring inspired creative from multi-cultural and sports marketing experts AC&M Group, “Behind This Shot” is a 30 second homage to the years of hard work, dedication, and unwavering support required for athletes to perform at their highest level.

 

The campaign was produced entirely in Charlotte, NC and features some of the region’s most talented young athletes.

 

Pre-Production and Content Strategy

 

Process

●    Creative Development

●    Storyboards

●    Location scouting and procurement

●    Logistics and planning

●    Equipment procurement

●    Crewing

●    Casting (including auditions review and selection)

       ○    Athlete Tryouts

       ○    Families

       ○    Fans

Commercial Production

●    One day of filming on location

       ○    OrthoCarolina Sportsplex

●    Director/Director of Photography/Producer

●    Approx. 20pp crew/clients

●    Camera department

       ○    Cam operator

       ○    1st and 2nd Assistant Camera

●    Camera package

       ○    RED Cinema Camera

       ○    Leica Summicron lenses

       ○    Zeiss B Speeds lenses

●    Fisher 10 Dolly

●    Grip

●    Audio (Natural Sounds)

       ○    Boom

●    Hair/Makeup

●    Wardrobe

 

 

Post-Production

●    Editor

●    Adobe Premiere Pro

       ○    Non-linear editing software

●    VO record

       ○    Featured athlete

●    Color grade

●    Visual effects

●    Motion graphics

       ○    Adobe After Effects

●    Sound design and mix

●    Music research/acquisition/sync license

 

Scope Of Work

An Original Wheelhouse Production

  • CONTENT STRATEGY
  • PRE-PRODUCTION
  • PRODUCTION
  • POST PRODUCTION

Credits

Director
John Allred

Producer
Adam Colborne

1st AD
Chad Schwartzkopf

Co-Producer
Chris Waltman

Director of Photography
Jack Miller

Editor
Eric Schlenker
Chris Waltman

1st AC
Christopher Lymberis

2nd AC
Kevin Gjetley

Gaffer
Fritz Goforth

Best Boy Electric
Jack McCollum

Key Grip
Jeff Sterner

Best Boy Grip
Frank Balthasar

Dolly Grip
Josh Duncan

Audio
Josh Duncan

MUA
Nicole Hobler

Sound Design
Hot Sake

Production Assistant
Courtney Colborne
Steph Moll
Ethan Clay
Eugene Hopson

Craft Services
Ralph Clanton
Andrew Clanton

Making Of

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