City Edition Uniform

Charlotte Hornets

Paying Homage to Charlotte's History

In September 2023, the NBA Charlotte Hornets engaged us about creating something exciting to hype the unveiling of their soon-to-be revealed new ’23-24 City Edition uniform.

This spot features rookie center Mark Williams, whom the Hornets drafted 15th overall out of Duke University in the 2022 NBA draft. Shot on location at The Mint Museum in Uptown Charlotte, our creative and production honor the city’s history as home of the first U.S. Branch Mint and the Carolina “gold rush” of the early 1800’s.

(Music – Drake “8 a.m. in Charlotte” courtesy of Republic Records.)

Director: Chris Waltman

Writers: John J. Miller IV, Chris Waltman

Producers: Adam Colborne, John Allred

Director of Photography: Jake Colleta

Editor: Chris Waltman

Sound Design: Charles Gaddis

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