When Ford Motor Company, one of the world's most iconic brands, comes calling...we answer. For Father’s Day, we partnered with Ford Motor Company to produce a heartfelt branded story celebrating family, grit, and the power of legacy. The piece followed off-road racing legend Brad Lovell and his two sons as they bonded over their shared passion for adventure and performance behind the wheel.

Shot on location at the Lovell’s home in Colorado, the production blended cinematic visuals with authentic family moments—capturing not just the roar of Ford trucks, but the deeper connection that drives generations forward. The result: an emotionally charged story that resonated with fathers, sons, and Ford fans alike.