More Than A Memory

RK Motors

wheelhouse tells a brand story during mecum and barrett jackson

Wheelhouse Media was approached by RK Motors to create this 45 second commercial meant to reach the heart of every car lover during two of the country’s premier auto auctions - the Barrett Jackson &Mecum Auctions.

 

For many classic car enthusiasts, the vehicle they choose to drive often reflects nostalgia for another time. The question was how to capture this emotion effectively for one of the country’s top consignment dealers in a national television spot?

 

Following an extensive discovery session with our client, we wrote, produced and directed this commercial, which stars a fully restored 1969 Chevy Camaro, to capture the transformative power of the classic car. Shot on the back country roads of Rowan County, just north of Charlotte, to show how just the right car can bring back memories that transform you.

 

As planned, RK Motors placed this spot into heavy rotation during the broadcasts of both the Barrett Jackson and Mecum Auctions to remind everyone that it’s about the feelings and emotions this kind of car evokes.

Pre-Production and Content Strategy

Process

●    Creative Development

●    Storyboards

●    Location scouting and procurement

●    Logistics and planning

●    Equipment procurement

●    Crewing

●    Casting (including auditions review and selection)

       ○    Athlete Tryouts

       ○    Families

       ○    Fans

Commercial Production

●    One day of filming in three locations

       ○    Rural North Carolina roads

       ○    Residential home

       ○    RK Motors showroom

●    Director/Director of Photography/Producer

●    Approx. 20pp crew/clients

●    Camera department

       ○    Cam operator

       ○    1st and 2nd Assistant Camera

●    Camera package

       ○    Canon C300 cinema camera

       ○    Canon CN-E Zoom lens

●    Flowcine Black Arm

●    DJI Ronin 2

●    X-Jib Pro Scissor Crane

●    Phantom 4 Pro Drone

●    Camera Truck

●    Grip

●    Audio

       ○    Boom

       ○    Sound FX mics

●    Hair/Makeup

●    Wardrobe

Post-Production

●    Editor

●    Adobe Premiere Pro

       ○    Non-linear editing software

●    VO

       ○    Audition/Review/Select

●    Color grade

●    Visual effects

●    Motion graphics

       ○    Adobe After Effects

●    Sound design and mix

●    Music research/acquisition/sync license

Scope Of Work

An Original Wheelhouse Production

  • CONTENT STRATEGY
  • PRODUCTION
  • POST PRODUCTION

Pre-Production and Content Strategy

Commercial Production

Post-Production

Credits

  • Producer
  • Adam Colborne
  • Director
  • Chris Waltman
  • Director of Photography
  • Jack Miller
  • 1st Assistant Camera
  • Christopher Lymberis
  • 2nd Assistant Camera
  • Brooks Quinn

  • BTS
  • Kevin Gjetley
  • Frank Balthazar
  • Gaffer
  • Stephen Lang
  • Key Grip
  • Jeff Sterner
  • Best Boy
  • Brett Ray
  • Rigging Grip
  • Mark Stover
  • Sound Mixer
  • Josh Duncan
  • Boom Op
  • Marshall McGee
  • Sound Designer
  • Hot Sake
  • Make-Up Artist
  • Renee Goldwin
  • Location Manager
  • Dean Stien
  • Cast (In Order of Appearance)
  • John Baker
  • Shelby Taylor
  • Tony Marino
  • Breckyn Ely
  • Production Assistants
  • Eugene Hopson
  • Stephanie Moll
  • Ernie Pierce
  • Joseph So
  • Cameron Detig
  • Seth Grant
  • Billy Heaton

Making Of

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