As part of its “No Acceptance Required” campaign, our client blu sponsored pop megastar Post Malone’s 2018 U.S. summer tour.

blu engaged Wheelhouse to take our cameras across the country with Post Malone during his summer 2018, sold out “Beerbongs & Bentley’s” Tour. We were given full-access to capture the singer in intimate, behind-the-scenes footage and had nothing but fun times with the 22-year old rockstar. Wheelhouse edited that footage into multiple pieces for various platforms that was deployed by blu’s social media team and shared by Post with his 20M followers.

“No Acceptance Required” quickly became our most viewed work-to-date, with 5.5M views.

Pre-Production and Content Strategy

Process

●    Content Strategy

●    Logistics and planning

●    Equipment procurement

●    Crewing

Commercial Production

●    One day of filming on location in Los Angeles at a residential home.

●    Director of Photography/Producer

●    Approximately 35 crew members

●    Camera department

       ○    Two camera operators

       ○    1st and 2nd Assistant Camera

●    Camera package

       ○    Canon C300 Cinema Cameras

       ○    Angenieux EZ Zoom lenses

●    Ronford Baker Slider

●    Video Village Playback

●    Lighting department

       ○    Gaff/Grip/Electric

●    Audio

       ○    Lav (wireless)

       ○    Boom

●    Production Design

●    Hair/Makeup

●    Wardrobe

●    Transportation

       ○    Crew

       ○    Talent

●    Permitting

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