Our latest campaign work for our friends at Burn Boot Camp in collaboration with music producer Marshmello is live. The spot, titled “Rescue Me” is the first of four spots to be rolled out under Burn’s 2026 Proud campaign which will involve a year-long storytelling series built around transformation—told through four Marshmello tracks that represent the emotional stages of change: Rescue → Strength → Consistency → Belief.

The story follows our lead character, Millie’s journey from isolation and depression to connection and fulfillment. The catalyst for her transformation isn’t just working out at Burn Boot Camp; it’s the people there, especially her trainer, Ella, our supporting character. The spot reframes “results” as something deeper than physical transformation. It celebrates the trainer and the gym as the lifeline that helps members rediscover confidence, strength, and self-worth. And it launches the year for the Burn community with a story of hope, connection, and belonging—showing that Burn doesn’t just change lives; it saves them.

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