A global leader in the integration and application of information technology, engineering and science, Leidos engaged Wheelhouse to create a piece of content leveraging its sponsorship of the 23XI NASCAR Cup team - owned by Michael Jordan and Denny Hamlin - as a talent recruitment asset.
Managing a variety of logistic and timing challenges, this spot weaves analogies between the speed at which decisions are made on the racetrack by driver Bubba Wallace and those faced by the Leidos team in their day-to-day roles. It was filmed across three states in three days.
Director: John J. Miller IV
Producer: John Allred
Director of Photography: Kevin Gjetley
Editor: John J. Miler IV